About Us

Pioneering Data-Driven Success Since 1987

We are SMS

For over three decades, Specialists Marketing Services has been at the forefront of data innovation, empowering leading brands to unearth untapped audiences and navigate marketing channels with unparalleled efficiency and effectiveness. Our core strength lies in the depth of our advanced knowledge and expertise, a testament to our enduring market relevance.

While direct mail once dominated the marketing sphere, today’s landscape is enriched with diverse channels. We leverage deep data intelligence to amplify your reach across digital display, social, and email platforms, ensuring precision targeting and maximized engagement. 

Coupled with our Partnership Marketing solutions, SMS is a trusted partner for organizations throughout the enterprise.

Our true differentiator? The profound expertise of our seasoned team. Collaborating closely with you, we ensure strategies are not only effective but also tailored, meeting acquisition and retention objectives with unmatched efficiency. Simplifying complexity — that’s the essence of our expertise.

Those that see data as an essential competitive advantage choose SMS. 

Specialists Marketing Services is backed by Kinderhook Industries, LLC, a private investment firm that manages over $2.0 billion of committed capital.

meet our Talented Team

The Faces Behind our Success

Anna Feely - Vice President, Business Development

Anna Feely

Vice President
Business Development

Anna works directly with brands, agencies, and ad-tech partners in utilizing data and data services in the most effective way possible, making her an invaluable asset to her clients. She has also been heavily involved in the creation of many valuable data partnerships, which have been instrumental in driving success for the company.

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Dawn Daniels - Associate Vice President, Partnership Marketing

Dawn Daniels

Associate VP
Partnership Marketing

Dawn's expertise in business acquisition and account management, paired with her drive to succeed, brought her to her current role working with top accounts. She has extensive knowledge in various insert media channels, and her passion for building strong relationships and ensuring that client needs are met is a testament to her exceptional work ethic and professionalism.

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James Orleman - Executive Vice President, Information Technology

James Orleman

Executive VP
Information Technology

James is an incredibly valuable team member whose expertise and knowledge in IT operations and data fulfillment services is unparalleled and has allowed our company to operate at the highest level possible. Through his hard work and dedication, he ensures that all of our technological needs are met in a timely and efficient manner.

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Joanne Adams - Executive Vice President, Data Solutions

Joanne Adams

Executive VP
Data Solutions

Joanne’s expertise and wealth of experience make her an extraordinary leader for our Data Solutions division. Her focus on both marketing strategy and the operations side of the business delivers results to clients across the organization, while providing guidance and insights to ensure the company is compliant with the regulations and complexities of data privacy.

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Julie Thompson - Vice President, Partnership Marketing

Julie Thompson

Vice President
Partnership Marketing

Julie's vast experience and knowledge in the multi-titled apparel and home décor industries make her a valuable asset for any brand looking to expand its reach through insert media. She is a true team player who collaborates closely with her clients to ensure their needs are met and their expectations are exceeded.

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Kathy Hermann - Vice President, Business Development

Kathy Hermann

Vice President
Business Development

A highly skilled and experienced professional, Kathy has an exceptional track record in new business development and strategic partnerships. Her wealth of experience comes from working with a wide range of clients, including some of the most prestigious brands in the industry. Kathy's unique combination of strategic vision and tactical expertise makes her a true asset to our team and to her clients' success.

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Lon Mandel - Chairman

Lon Mandel

Chairman
SMS Corporate

Lon is an esteemed industry veteran, boasting an impressive professional background spanning over four decades within the direct marketing field. He has built a reputation as a trusted partner to numerous industry veterans and leaders and takes pride in ensuring that SMS continuously provides superior quality service to our clients and partners.

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Melissa Storti - Executive Vice President, Partnership Marketing

Melissa Storti

Executive VP
Partnership Marketing

Melissa's experience in media buying and new business development is extensive and varied. She leads the Partnership Marketing team, focused on both maintaining and expanding upon the existing client base while developing new revenue streams by leveraging her exceptional knowledge of the industry.

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Meredith Mascis

Account Director
Customer Acquisition

Meredith brings over two decades of expertise in customer acquisition across various industries including retail, non-profit, financial, and publishing. Her hands-on approach is a testament to her ability to work closely with both clients and vendors, building strong relationships and delivering top-notch customer service. Meredith's analytical skills are second to none, providing a data-driven approach that ensures optimal results.

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Nancy Whiting - Associate Vice President, Partnership Marketing

Nancy Whiting

Associate VP
Partnership Marketing

Nancy has amassed an extensive background in the insert media and instatement industry. Her unparalleled skills are evidenced in her ability to recognize opportunities for expansion and growth on both sides of the business. Whether by leveraging her extensive network of contacts or by exploring the untapped potential in new markets, she consistently delivers results that exceed her clients' expectations.

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Nicole Jason, Vice President, HR and Corporate Operations

Nicole Jason

Vice President
HR & SMS Corporate

Nicole is an accomplished and experienced HR professional with expertise in benefits, payroll, and employment law compliance. As an operations specialist, Nicole brings a unique perspective to her role, working diligently to oversee and manage various functions integral to corporate success.

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Nora Bush - CFO

Nora Bush

Chief Financial Officer
SMS Corporate

Nora is an accomplished professional who has devoted more than thirty years of her life to the finance and operations industry. With her exceptional aptitude and unwavering dedication to her work, she ensures that our team operates smoothly and with financial confidence. Nora is solely responsible for overseeing all financial functions of the company, ensuring financial stability for SMS.

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Pam Burns - Director, Partnership Marketing

Pam Burns

Director
Partnership Marketing

Pam is an essential part of the Partnership Marketing team, bringing her diverse skill set to the table. Not only is she responsible for the creative and print production aspects of the team’s projects, but she also has a talent for network and database administration. In short, Pam is a truly invaluable member of the team, whose dedication and expertise are vital to its success.

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Randi Morris, Executive Vice President, Interactive

Randi Morris

Executive VP
Interactive

Randi is a highly experienced professional in the advertising and marketing industries. She has worked with clients across various sectors, providing them with unique and creative solutions to meet their needs. Her dedication to the field is evident in the exemplary results she delivers.

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Sarah Orlowicz - Creative Director

Sarah Orlowicz

Creative Director
SMS Corporate

Sarah's exceptional ability to think outside the box and her unwavering dedication to delivering exceptional visual communication solutions have been key contributing factors in our success. Not only is Sarah consistently able to provide unique and innovative solutions to complex problems, but she also demonstrates incredible passion and commitment to her work.

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